The Influence Innovation Has on the Visual Appearance and Aesthetic Preference of Architectural Products

The importance of innovation for architectural products in the building industry increases due to global competitive markets and users’ increased value given visual aesthetics products. Visual appearance is crucial architecture product design influences choices many ways. Substantial research on exists concerning purchasing, adopting, recommending it others, but little investigates link between aesthetic preference. This gap knowledge prompted our investigation. Quantitative analysis a survey 114 respondents from Australia was conducted this study examine whether plays significant role perceiving preference an more than other appearances. Standard multiple regression using SPSS V28 applied statistical data analysis. Results uncovered that explained highest percentage variance overall preference, innovativeness strongly findings offer new insight into level development where high importance.